For Artists
1. They struggle to earn fairly for their content (middlemen and platforms take most of the revenue).
2. They face limited global exposure—talent is often trapped locally.
3. They don’t have direct ownership or control over their audience and data.

For Fans
1. Fans don’t get a direct connection or interaction with artists.
2. Hard to support artists transparently and ensure their money truly reaches the creators.

For the Industry
1. Current platforms are centralized, ad-driven, and exploitative.
2. Lack of trust, transparency, and fair distribution in revenue-sharing.

Artists can’t monetize fairly, fans can’t support directly, and the industry lacks transparency.